Ability and Experience
With a permanent staff of over 20 persons, most of whom are specialists in various areas of communication and related and complementary disciplines, Klaro Comunicación has an organizational structure suitable to the specific needs of each project it undertakes and carries out. With 21 years working in the market and confirmed sustained growth, it has an extensive network of partners and consultants of recognized capability and experience.
KLARA CAMPOS JOHANSEN
Founder and CEO
Social Communicator with expertise in strategic studies and in nonverbal communication. She was CNN correspondent for Guatemala, UNICEF Communicator, and Communications Director of one of the public entities that led the Peace Accords signing process in our country. She has taught in universities at undergraduate and master’s degree levels. She is an expert in public relations and public affairs.
KLARA CAMPOS JOHANSEN
Founder and CEO
Social Communicator with expertise in strategic studies in nonverbal communication. She was CNN correspondent for Guatemala, UNICEF Communicator, and Communications Director of one of the public entities that led the Peace Accords signing process in our country. She has taught in universities at undergraduate and master’s degree levels. She is an expert in public relations and public affairs.
FREDY MORALES-MORALES
Director of communication
Director of communication. Social communicator with a master’s degree in communication for development. He was editor, producer, and chief creative officer at national and transnational advertising agencies for several brands and local, regional, and global companies. He has taught in universities in the areas of advertising, marketing, psychology, and public opinion. He is an expert in communication strategy and planning.
FREDY MORALES-MORALES
Director of communication
Director of communication. Social communicator with a master’s degree in communication for development. He was editor, producer, and chief creative officer at national and transnational advertising agencies for several brands and local, regional, and global companies. He has taught in universities in the areas of advertising, marketing, psychology, and public opinion. He is an expert in communication strategy and planning.
ANTONIO BLANCO GÓMEZ
Project manager
Project manager. Economist, graduate from ILPES in Santiago, Chile, with expertise in planning. He was Director of Public Credit and Accounting Director for the Ministry of Finance and Director of Macroeconomic Studies with SEGEPLAN. Vice-Minister and Minister of Economy. Former professor of Mathematics and Economic Policy at the School of Economic Sciences of the USAC. Former Consultant of UNICEF and other international agencies.
ANTONIO BLANCO GÓMEZ
Project manager
Project manager. Economist, graduate from ILPES in Santiago, Chile, with expertise in planning. He was Director of Public Credit and Accounting Director for the Ministry of Finance and Director of Macroeconomic Studies with SEGEPLAN. Vice-Minister and Minister of Economy. Former professor of Mathematics and Economic Policy at the School of Economic Sciences of the USAC. Former Consultant of UNICEF and other international agencies.
KRISTINE DE RUIZ
Financial and Administrative Manager
Financial and Administrative Manager. Industrial Engineer with an MBA. She has been a consultant in social and academic projects for several multilateral organizations. Top administrator of the company for 16 years.
KRISTINE DE RUIZ
Financial and Administrative Manager
Financial and Administrative Manager. Industrial Engineer with an MBA. She has been a consultant in social and academic projects for several multilateral organizations. Top administrator of the company for 16 years.
RUBÉN MEJÍA
Consultant specializing in analysis and social research
Consultant specializing in analysis and social research. Social communicator with over 14 years of experience in market research, with an emphasis on qualitative research. He has worked for international brands such as Procter & Gamble, Coca-Cola, Colgate, and Bayer. He has conducted market research for electoral events in the country. Early in his career, he participated in journalism and political analysis. He has worked as a university teacher.
RUBÉN MEJÍA
Consultant specializing in analysis and social research
Consultant specializing in analysis and social research. Social communicator with over 14 years of experience in market research, with an emphasis on qualitative research. He has worked for international brands such as Procter & Gamble, Coca-Cola, Colgate, and Bayer. He has conducted market research for electoral events in the country. Early in his career, he participated in journalism and political analysis. He has worked as a university teacher.
ROCÍO BARILLAS GALLIANO
Advisor
Social communicator specializing in radio and television production. More than 10 years of experience in high-level coordination of accounts in banking, financial, agribusiness, and commercial products sectors. Social Media, International Protocol and Official Ceremonial, Etiquette, and Public Relations advisor. Logistics coordinator, national and international event coordination and monitoring.
ROCÍO BARILLAS GALLIANO
Advisor
Social communicator specializing in radio and television production. More than 10 years of experience in high-level coordination of accounts in banking, financial, agribusiness, and commercial products sectors. Social Media, International Protocol and Official Ceremonial, Etiquette, and Public Relations advisor. Logistics coordinator, national and international event coordination and monitoring.
MARÍA JOSÉ GARCÍA-SALAS
Advisor
Social communicator with an emphasis in advertising and expertise in Community Manager and SEO. She began her career in marketing for a multinational company. She is a consultant on comprehensive communication for companies and brands with national and regional presence. Expertise in operational management of communication projects, public relations, and event planning.
MARÍA JOSÉ GARCÍA-SALAS
Advisor
Social communicator with an emphasis in advertising and expertise in Community Manager and SEO. She began her career in marketing for a multinational company. She is a consultant on comprehensive communication for companies and brands with national and regional presence. Expertise in operational management of communication projects, public relations, and event planning.
CAROL CUELLAR
Advisor
Has studies in Public Image and Media with broad experience in the area of Public Relations and relations with the media.
CAROL CUELLAR
Advisor
Has studies in Public Image and Media with broad experience in the area of Public Relations and relations with the media.
IRIS DÍAZ
Media Director
Journalist with advanced degrees in social communication and legal and social sciences. Over 15 years’ experience in planning and contracting media for advertising planning and media management. Profound knowledge of the media at community, municipal, departmental, and regional levels in the country, which translates into an asset of great value for the optimization of customer investments.
IRIS DÍAZ
Media Director
Journalist with advanced degrees in social communication and legal and social sciences. Over 15 years’ experience in planning and contracting media for advertising planning and media management. Profound knowledge of the media at community, municipal, departmental, and regional levels in the country, which translates into an asset of great value for the optimization of customer investments.
GABRIEL NAVAS
Media
Quiet, efficient, attentive, and with a cheerful and sincere smile, Gabriel is one of our communicating vessels with the media. He develops plans, negotiates prices, finds spaces, monitors publications, greets the media in the office and, whenever necessary at work, he can get a “home run” at the end of the ninth inning, with three runners on base, two outs, three balls, and two strikes.
GABRIEL NAVAS
Media
Quiet, efficient, attentive, and with a cheerful and sincere smile, Gabriel is one of our communicating vessels with the media. He develops plans, negotiates prices, finds spaces, monitors publications, greets the media in the office and, whenever necessary at work, he can get a “home run” at the end of the ninth inning, with three runners on base, two outs, three balls, and two strikes.
MAURICIO SANTOS
Ideas Man
Ideas Man with over 15 years’ experience in graphic design, advertising, and visual arts. Illustration expert with mastery of various techniques as well as final art. Expert in 2D animation and other digital techniques. His employment history includes advertising agencies and lithography workshops.
MAURICIO SANTOS
Ideas Man
Ideas Man with over 15 years’ experience in graphic design, advertising, and visual arts. Illustration expert with mastery of various techniques as well as final art. Expert in 2D animation and other digital techniques. His employment history includes advertising agencies and lithography workshops.
ANDSSUER HERNÁNDEZ
Graphic Ideas Man
Graphic Ideas Man specialized in editorial design and computer graphics design. He has developed, coordinated, and implemented editorial projects, audiovisuals and communication campaigns, graphic corporate identity, and other communication projects for brands and institutions like the United Nations Development Program, Universidad Francisco Marroquín, the INTECAP, and Mont Pelerin Society.
ANDSSUER HERNÁNDEZ
Graphic Ideas Man
Graphic Ideas Man specialized in editorial design and computer graphics design. He has developed, coordinated, and implemented editorial projects, audiovisuals and communication campaigns, graphic corporate identity, and other communication projects for brands and institutions like the United Nations Development Program, Universidad Francisco Marroquín, the INTECAP, and Mont Pelerin Society.
JUAN COLORADO
Ideas Man
Studied Communication and Graphic Design. He has worked as a graphic idea man in different companies of the field. He has extensive experience in general and event photography. He has also worked as an assistant film director.
JUAN COLORADO
Studied Communication and Graphic Design. He has worked as a graphic idea man in different companies of the field. He has extensive experience in general and event photography. He has also worked as an assistant film director.
BYRON LÓPEZ
Digital communication
Is in charge of the digital area and social networks of the company. He has studies in Audiovisual Communication and studied Television Production and Television Conduction in Argentina. He has also worked in the area of Digital Communication and Media Management.
BYRON LÓPEZ
Digital communication
Is in charge of the digital area and social networks of the company. He has studies in Audiovisual Communication and studied Television Production and Television Conduction in Argentina. He has also worked in the area of Digital Communication and Media Management.
ALEJANDRA ESCOBAR
Digital communication
Alejandra holds a degree in Journalism & Communication from Universidad del Istmo. Her solid professional background and her innate curiosity have allowed her to venture into different fields: she has worked as a photographer, reporter and editor in written media, and as a producer television programs and newscasts. Her social sensitivity and volunteering in Save the Children International translate into valuable input for the digital communication team.
ALEJANDRA ESCOBAR
Digital communication
Alejandra holds a degree in Journalism & Communication from Universidad del Istmo. Her solid professional background and her innate curiosity have allowed her to venture into different fields: she has worked as a photographer, reporter and editor in written media, and as a producer television programs and newscasts. Her social sensitivity and volunteering in Save the Children International translate into valuable input for the digital communication team.
JEMIMA PÉREZ
Accounting
Is an Accountant by profession. In the company, she is responsible for collection and payments to customers and suppliers.
JEMIMA PÉREZ
Accounting
Is an Accountant by profession. In the company, she is responsible for collection and payments to customers and suppliers.
AXEL CLAUDIO
Traffic
Born organizer, responsible as can be, Axel acts as a backstage orchestra conductor. He figures out, quotes, and hires. He makes sure we have the best suppliers and keeps the overall logistics of the office running smoothly. Strict at times, he is flexible and transforms when it’s time to share.
AXEL CLAUDIO
Traffic
Born organizer, responsible as can be, Axel acts as a backstage orchestra conductor. He figures out, quotes, and hires. He makes sure we have the best suppliers and keeps the overall logistics of the office running smoothly. Strict at times, he is flexible and transforms when it’s time to share.
MATILDE GARCÍA
Reception
Always at the forefront of Klaro, Matilde is our voice to the world. She takes care of our telephone system and organizes the errand itinerary. She will always listen to you, welcome and support you.
MATILDE GARCÍA
Reception
Always at the forefront of Klaro, Matilde is our voice to the world. She takes care of our telephone system and organizes the errand itinerary. She will always listen to you, welcome and support you.
GERALDINE BRENES
Transport and errands
Knowing the streets, routes, and addresses is her job. Her objective is to deliver messages, paperwork, and packages in a timely and proper manner. Her dynamic and cheerful personality allows her to deal with traffic in a joyous way, not allowing traffic jams to take away her smile and the desire to conquer the streets every day.
GERALDINE BRENES
Transport and errands
Knowing the streets, routes, and addresses is her job. Her objective is to deliver messages, paperwork, and packages in a timely and proper manner. Her dynamic and cheerful personality allows her to deal with traffic in a joyous way, not allowing traffic jams to take away her smile and the desire to conquer the streets every day.
MARLENY ESCOBAR
Internal support
Marleny is a cornerstone of our innermost operations. She ensures that the morning cup of coffee is hot, that people who visit us are well served, and that our offices always look tidy, spick-and-span.
MARLENY ESCOBAR
Internal support
Marleny is a cornerstone of our innermost operations. She ensures that the morning cup of coffee is hot, that people who visit us are well served, and that our offices always look tidy, spick-and-span.
FRANCISCO DIÉGUEZ
Maintenance
Don Frank, as we call him here, is in charge of maintenance. He knows it all – everything. His hands are prodigious and talented – those of a craftsman. He has tireless energy and initiative. He will repair a door, check the proper functioning of the electrical system, intervene if there is a problem with a pipe, or paint our building to keep it looking at its best.
FRANCISCO DIÉGUEZ
Maintenance
Don Frank, as we call him here, is in charge of maintenance. He knows it all – everything. His hands are prodigious and talented – those of a craftsman. He has tireless energy and initiative. He will repair a door, check the proper functioning of the electrical system, intervene if there is a problem with a pipe, or paint our building to keep it looking at its best.