Ability and Experience

Ability and Experience

With a permanent staff of over 20 persons, most of whom are specialists in various areas of communication and related and complementary disciplines, Klaro Comunicación has an organizational structure suitable to the specific needs of each project it undertakes and carries out. With 21 years working in the market and confirmed sustained growth, it has an extensive network of partners and consultants of recognized capability and experience.

Klara Klaro Comunicacion

KLARA CAMPOS JOHANSEN

Founder and CEO

Social Communicator with expertise in strategic studies and in nonverbal communication. She was CNN correspondent for Guatemala, UNICEF Communicator, and Communications Director of one of the public entities that led the Peace Accords signing process in our country. She has taught in universities at undergraduate and master’s degree levels. She is an expert in public relations and public affairs.

Klara Klaro Comunicacion

KLARA CAMPOS JOHANSEN

Fundadora y CEO

Comunicadora social con maestría en estudios estratégicos y una maestría en comportamiento no verbal. Fue corresponsal de CNN en Guatemala, comunicadora de UNICEF y directora de comunicación de una de las entidades públicas que lideraron el proceso de la firma de los Acuerdos de Paz en nuestro país. Ha impartido docencia universitaria a nivel de licenciatura y maestría. Experta en relaciones públicas y asuntos públicos.

FREDY MORALES-MORALES

Director of communication

Director of communication. Social communicator with a master’s degree in communication for development. He was editor, producer, and chief creative officer at national and transnational advertising agencies for several brands and local, regional, and global companies. He has taught in universities in the areas of advertising, marketing, psychology, and public opinion. He is an expert in communication strategy and planning.

Fredy Morales
Fredy Morales

FREDY MORALES-MORALES

Director de comunicación

Comunicador social con maestría en comunicación para el desarrollo. Fue redactor, productor y director general creativo en agencias de publicidad nacionales y transnacionales para diversas marcas y empresas locales, regionales y globales. Ha impartido docencia universitaria en las áreas de publicidad, mercadotecnia, psicología y opinión pública. Experto en estrategia y planeación de la comunicación.

antonio blanco

ANTONIO BLANCO GÓMEZ

Project manager

Project manager. Economist, graduate from ILPES in Santiago, Chile, with expertise in planning. He was Director of Public Credit and Accounting Director for the Ministry of Finance and Director of Macroeconomic Studies with SEGEPLAN. Vice-Minister and Minister of Economy. Former professor of Mathematics and Economic Policy at the School of Economic Sciences of the USAC. Former Consultant of UNICEF and other international agencies.

antonio blanco

ANTONIO BLANCO GÓMEZ

Gerente de proyectos

Economista, experto en planificación egresado del ILPES en Santiago de Chile. Fue Director de Crédito Público y Director de Contabilidad del Estado en el M. de Finanzas Públicas y Director de Estudios Macroeconómicos en SEGEPLAN. Viceministro y Ministro de Economía. Ex-Catedrático de Matemáticas y de Política Económica en Facultad CC.EE de la USAC. Ex -Consultor de UNICEF y otros organismos internacionales.

KRISTINE DE RUIZ

Financial and Administrative Manager

Financial and Administrative Manager. Industrial Engineer with an MBA. She has been a consultant in social and academic projects for several multilateral organizations. Top administrator of the company for 20 years.

kristine de ruiz
kristine de ruiz

KRISTINE DE RUIZ

Financial and Administrative Manager

Financial and Administrative Manager. Industrial Engineer with an MBA. She has been a consultant in social and academic projects for several multilateral organizations. Top administrator of the company for 16 years.

agencia de investigacion

RUBÉN MEJÍA

Consultant specializing in analysis and social research

Consultant specializing in analysis and social research. Social communicator with over 14 years of experience in market research, with an emphasis on qualitative research. He has worked for international brands such as Procter & Gamble, Coca-Cola, Colgate, and Bayer. He has conducted market research for electoral events in the country. Early in his career, he participated in journalism and political analysis. He has worked as a university teacher.

RUBEN_DIGITAL_KLARO COMUNICACION

RUBÉN MEJÍA

Asesor especializado en análisis e investigación social

Comunicador social con más de 14 años de experiencia en investigación de mercados, con énfasis en investigación cualitativa. Ha trabajado para marcas internacionales como Procter & Gamble, Coca-Cola, Colgate y Bayer. Ha realizado investigación de mercados para eventos electorales realizados en el país. Al inicio de su carrera incursionó en el periodismo y el análisis político. Ha sido docente universitario.

ROCÍO BARILLAS GALLIANO

Advisor

Social communicator specializing in radio and television production. More than 16 years of experience in high-level coordination of accounts in banking, financial, agribusiness, and commercial products sectors. Social Media, International Protocol and Official Ceremonial, Etiquette, and Public Relations advisor. Logistics coordinator, national and international event coordination and monitoring.

asesora en comunicación
asesora en comunicacion

MARÍA JOSÉ GARCÍA-SALAS

Advisor

Social communicator with an emphasis in advertising and expertise in Community Manager and SEO. She began her career in marketing for a multinational company. She is a consultant on comprehensive communication for companies and brands with national and regional presence. Expertise in operational management of communication projects, public relations, and event planning.

CAROL CUÉLLAR

Advisor

Has studies in Public Image and Media with broad experience in the area of ​​Public Relations and relations with the media.

agencia de relaciones publicas
agencia de relaciones publicas

CAROL CUÉLLAR

Asesora

Cuenta con estudios en Imagen Pública y Medios de Comunicación. Posee una amplia experiencia en el área de Relaciones Públicas y relacionamiento con medios de comunicación.

Agencia de medios

GABRIEL NAVAS

Media

Quiet, efficient, attentive, and with a cheerful and sincere smile, Gabriel is one of our communicating vessels with the media. He develops plans, negotiates prices, finds spaces, monitors publications, greets the media in the office and, whenever necessary at work, he can get a “home run” at the end of the ninth inning, with three runners on base, two outs, three balls, and two strikes.

LUIS URBINA

Media assistant

Luis knows the country in depth, which is very important when it is required to send a specific message to a population segment. It is one of the main his strengths. Aside from knowing the cultures and the most remote places, Luis stays alert of the customer’s requirements to be executed efficiently.

Luis urbina
Publicidad

MAURICIO SANTOS

Ideas Man

Ideas Man with over 15 years’ experience in graphic design, advertising, and visual arts. Illustration expert with mastery of various techniques as well as final art. Expert in 2D animation and other digital techniques. His employment history includes advertising agencies and lithography workshops.

ANDSSUER HERNÁNDEZ

Graphic Ideas Man

Graphic Ideas Man specialized in editorial design and computer graphics design. He has developed, coordinated, and implemented editorial projects, audiovisuals and communication campaigns, graphic corporate identity, and other communication projects for brands and institutions like the United Nations Development Program, Universidad Francisco Marroquín, the INTECAP, and Mont Pelerin Society.

diseño
diseño

JUAN COLORADO

Ideas Man

Studied Communication and Graphic Design. He has worked as a graphic idea man in different companies of the field. He has extensive experience in general and event photography. He has also worked as an assistant film director.

BYRON LÓPEZ

Digital communication

Is in charge of the digital area and social networks of the company. He has studies in Audiovisual Communication and studied Television Production and Television Conduction in Argentina. He has also worked in the area of ​​Digital Communication and Media Management.

Comunicación digital
digital

FÁTIMA HERRERA

Digital Communication

Communicator and documentary photographer, she has a deep experience in journalism and different mass media. Fátima is and important part of the multi-disciplinary team of Klaro Comunicación. Other than her passion for the communication, she contributes on antropology and gender. She is aware of what happens in Guatemala and the world via social media, on which she creates audiovisual contents in different formats.

JEMIMA PÉREZ

Accounting

Is an Accountant by profession. In the company, she is responsible for collection and payments to customers and suppliers.

Jemima contabilidad comunicacion
comunicacion y publicidad

AXEL CLAUDIO

Traffic

Born organizer, responsible as can be, Axel acts as a backstage orchestra conductor. He figures out, quotes, and hires. He makes sure we have the best suppliers and keeps the overall logistics of the office running smoothly. Strict at times, he is flexible and transforms when it’s time to share.

MATILDE_RECEPCION_KLARO COMUNICACION

MATILDE GARCÍA

Recepción

Siempre en la primera línea de Klaro, Matilde es nuestra voz al mundo. Ella atiende la planta y organiza la ruta de mensajería. Ella siempre tendrá oídos para escucharle y una mano tendida para recibirle y apoyarle.

MARLENY_KLARO COMUNICACION

MARLENY ESCOBAR

Apoyo Interno

Marleny es una pieza fundamental de nuestro funcionamiento interno. Nos garantiza que el cafecito de la mañana esté caliente, que las personas que nos visitan estén bien atendidas y que nuestras oficinas siempre luzcan ordenadas y limpias.

MARLENY ESCOBAR

Internal support

Marleny is a cornerstone of our innermost operations. She ensures that the morning cup of coffee is hot, that people who visit us are well served, and that our offices always look tidy, spick-and-span.

MARLENY_KLARO COMUNICACION
Luis Perez

LUIS PEREZ

Transport and delivery

His job is to know the streets, the routes and addresses to give messages, documents and packages punctual and timely. His dinamic character and kindness let him deal  happily with the traffic, which doesn’t take away his smile and his desire to conquer the streets everyday.